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The Louis Prang Company was a publishing and printing company specialising in the production of high quality colour lithographs and chromolithographs used for a variety of purposes including advertising, greetings cards and decorative prints. Prang was a pioneer in chromolithography, a printing process that uses multiple colours to create a single image. He developed new techniques for printing and colouring lithographs that allowed for greater detail and vibrancy in the final product. The Louis Prang Company became one of the largest and most successful printing firms in the United States in the late 19th and early 20th centuries. It produced a wide range of products including calendars, trade cards, posters and books. Prang's work had a significant impact on the art world, as his prints helped popularise the use of colour in art and design. He also played an important role in the development of the American Christmas card industry, producing some of the first commercially printed Christmas cards in the United States. The Louis Prang company continued to operate under various owners until it was finally sold in 1956. Today, Prang's legacy lives on through his contributions to the art of chromolithography and his influence on the development of American visual culture.