Waste not, want not - prepare for winter
Poster shows a young woman and an older woman standing before a table of fruits and vegetables, and some canned foods. The older woman holds up a jar and gestures toward the table. Additional text: Save perishable foods by preserving now.
Canada Royalty Free Stock Photo
During the First World War, Canadian war posters were using bold and short text copy, often along with simple, descriptive images to convey their messages. Heavily word based, they featured sentimental reminders of the need to support "the boys" at the front, viciously drawn attacks on "the Hun" (Germans). WWI period imagery often requires decoding in order to be understood by today's reader. During the Second World War, more picturesque "Buy Victory Bonds!", or "Don't Spread war- rumours" to avoid becoming "one of Hitler's Little Helpers" messages were everywhere. Canada created posters aimed at convincing citizens to join the military or help out on the home front.