Thrift stamps. We licked them at the front, you lick them at the back
Poster showing a soldier pointing to German soldiers, on the left, and savings stamps, on the right.
During the First World War, Canadian war posters were using bold and short text copy, often along with simple, descriptive images to convey their messages. Heavily word based, they featured sentimental reminders of the need to support "the boys" at the front, viciously drawn attacks on "the Hun" (Germans). WWI period imagery often requires decoding in order to be understood by today's reader. During the Second World War, more picturesque "Buy Victory Bonds!", or "Don't Spread war- rumours" to avoid becoming "one of Hitler's Little Helpers" messages were everywhere. Canada created posters aimed at convincing citizens to join the military or help out on the home front.