The century illustrated monthly magazine, midsummer holiday number. The new New York.

Posters spread rapidly in Europe and America. Poster exhibitions were staged in Britain and Italy (1894), Germany and Switzerland (1896) and in Russia (1897). National styles established themselves soon. The leading American poster designers were William Bradley and Edward Penfield, famous for his illustration and advertising placards for Harper's New Monthly Magazine. William H. Bradley - known as the "American Beardsley" - made his reputation from poster design. Famous for producing The Twins (1894), the first American Art Nouveau poster, Bradley's style blended features of the Arts and Crafts Movement, Japanese block printing and Art Nouveau.