Our boys want smokes. For 25 cents we send a dollars worth. Contributions received here for Canada's Tobacco Fund, organized by the Over-Seas Club
Poster showing popular Bert Thomas cartoon of a soldier lighting his pipe, rifle at hand, and asking the Kaiser to wait a moment.
Canada Royalty Free Stock Photo
During the First World War, Canadian war posters were using bold and short text copy, often along with simple, descriptive images to convey their messages. Heavily word based, they featured sentimental reminders of the need to support "the boys" at the front, viciously drawn attacks on "the Hun" (Germans). WWI period imagery often requires decoding in order to be understood by today's reader. During the Second World War, more picturesque "Buy Victory Bonds!", or "Don't Spread war- rumours" to avoid becoming "one of Hitler's Little Helpers" messages were everywhere. Canada created posters aimed at convincing citizens to join the military or help out on the home front.