O let us be no longer parted - McLaughlin's XXXX Coffee [back]
File name: 10_03_000480b.Binder label: Beverages.Title: O let us be no longer parted - McLaughlin's XXXX Coffee [back].Created/Published: N. Y. : Sackett, Wilhelms & Betzig, Lith. .Date issued: 1870 - 1900 (approximate).Physical description: 1 print : chromolithograph ; 9 x 6 cm..Genre: Advertising cards.Subject: Adults; Coffee.Notes: .Statement of responsibility: W. F. McLaughlin & Co. .Collection: 19th Century American Trade Cards.Location: Print Department.Rights: No known restrictions.
Trade cards were an early form of collectible advertising. Popularized after the Civil War by businesses, they offer a colorful look at society in the 1880s-1890s when the advent of lithography made it possible to mass-produce card in color, leading to a golden age from 1876 to the 1900s. Trade cards had a picture on one side and a text ad on the other. In this collection there are beverage advertising cards, 1875-1890, from collections of Boston Public Library.