Mt. Shasta, California view, photochrome print postcard.
Detroit Publishing Co., no. 50108.
Copyright deposit. State Historical Society of Colorado; 1949.
The Detroit Publishing Company was started by publisher William A. Livingstone and photographer Edwin H. Husher. ln 1905 that the company called itself the Detroit Publishing Company. The best-known photographer for the company was William Henry Jackson, who joined the company in 1897. The company acquired exclusive rights to use a form of photography processing called Photochrom. Photochrom allowed for the company to mass-market postcards and other materials in color. We at GetArchive are admirers of their exceptional high-resolution scans of glass negatives collection from the Library of Congress. By the time of World War I, the company faced declining sales both due to the war economy and the competition from cheaper, more advanced printing methods. The company declared bankruptcy in 1924 and was liquidated in 1932.
William Henry Jackson (1843-1942) was an American painter, photographer, and explorer who is best known for his pioneering work in documenting the American West. He was born in Keeseville, New York, and after serving in the Union Army during the American Civil War, he became interested in photography. Jackson worked as a photographer for the United States Geological Survey, and he was a member of several expeditions to the West, including the Hayden Geological Survey of 1871. During these expeditions, he produced a large number of photographs that helped to document the landscape and the Native American cultures of the region. Jackson's photographs were instrumental in promoting the idea of creating national parks in the United States. He was also one of the founding members of the Detroit Photographic Company, which produced a large number of postcards and other commercial products based on his photographs.