[Man posting an advertisement for "La publicité en France par Emile Mermet" on a city wall between a poster of two people captioned "les femmes" and a poster of a "Montgolfier" hot-air balloon]
Title devised by Library staff.
Hot Air Baloons and Gas Baloons
Vintage Advertising Posters
Alois Senefelder, the inventor of lithography, introduced the subject of colored lithography in 1818. Printers in other countries, such as France and England, were also started producing color prints. The first American chromolithograph—a portrait of Reverend F. W. P. Greenwood—was created by William Sharp in 1840. Chromolithographs became so popular in American culture that the era has been labeled as "chromo civilization". During the Victorian times, chromolithographs populated children's and fine arts publications, as well as advertising art, in trade cards, labels, and posters. They were also used for advertisements, popular prints, and medical or scientific books.