Edward Penfield, Lippincott's, June

Born in 1866, Edward Penfield attended the Art Students League in New York where his work was discovered by an associate editor of Harper’s Magazine. Penfield introduced avant-garde to the American public. His art nouveau poster for Harper's downplayed the dramatic curving lines of the European version and emphasized flat areas similar to aesthetics of Japanese prints and the work of the Post-Impressionists, especially Henri de Toulouse-Lautrec. After Harper’s, Penfield continued his commercial work for other publications including Collier’s, Life, Ladies’ Home Journal, The Saturday Evening Post, and Scribner’s. His artwork includes the murals at Harvard University and the St. Louis World’s Fair in 1904. In 1916, he began teaching at the Art Students League, and, by 1921, he was the most influential member of the Society of Illustrators in New York. Penfield died in 1925.

Lippincott's Monthly Magazine was published in Philadelphia from 1868 until 1914, then McBride, Nast & Co, in New York. Joshua Ballinger Lippincott (March 18, 1813-January 5, 1886) founded the publishing company in Philadelphia when he was 23 years old. The Company began business publishing Bibles and prayer books adding history, biography, fiction, poetry, gift books, almanacs, medicine and law, school textbooks, and dictionaries. By the end of the 19th century, Lippincott was one of the largest and best-known publishers in the world. During the 20th century, Lippincott also became a major publisher of schoolbooks and of references, textbooks, and journals in medicine and nursing.

Lippincott's Monthly Magazine was an American monthly magazine published in Philadelphia by J. B. Lippincott & Co. from 1868 to 1915 when it relocated to New York to become McBride's Magazine. It merged with Scribner's Magazine in 1916. In UK, it was published by Ward, Lock & Co. The magazine featured a variety of literary genres, including fiction, poetry, and essays, as well as articles on history, science, and culture. Some of the most notable writers of the time contributed to Lippincott's, including Mark Twain, Henry James, and Rudyard Kipling. Lippincott's Magazine was notable for its illustrations, which were created by some of the most talented artists of the time, including Howard Pyle, Maxfield Parrish, and N.C. Wyeth.