Lippincott's [for] April, J.J Gould
Summary
Well-dressed man intently reading Lippincott's in rain.
Color poster by J.J. Gould.
Promotional goal: U.S. D41. 1897.
This record contains unverified data from caption card.
Caption card tracings: Books and reading; Adv Books; Posters; Publ. Ind.
Lippincott's Monthly Magazine was published in Philadelphia from 1868 until 1914, then McBride, Nast & Co, in New York. Joshua Ballinger Lippincott (March 18, 1813-January 5, 1886) founded the publishing company in Philadelphia when he was 23 years old. The Company began business publishing Bibles and prayer books adding history, biography, fiction, poetry, gift books, almanacs, medicine and law, school textbooks, and dictionaries. By the end of the 19th century, Lippincott was one of the largest and best-known publishers in the world. During the 20th century, Lippincott also became a major publisher of schoolbooks and of references, textbooks, and journals in medicine and nursing.
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