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Inspecting of landing wheel of the transport planes at Willow Run

Inspecting of landing wheel of the transport planes at Willow Run

description

Summary

Photo shows the Willow Run manufacturing plant, run by the Ford Motor Company near Ypsilanti, Michigan, which made the B-24 Liberator bombers during World War II. (Source: Flickr Commons project, 2009)

WWII color photographs. Farm Security Administration/Office of War Information Color Photographs from the Library of Congress. The original images are color transparencies ranging in size from 35 mm. to 4x5 inches. Photographers working for the U.S. government's Farm Security Administration (FSA) and later the Office of War Information (OWI) between 1939 and 1944 made approximately 1,600 color photographs that depict life in the United States, including Puerto Rico and the Virgin Islands. The pictures focus on rural areas and farm labor, as well as aspects of World War II mobilization, including factories, railroads, aviation training, and women working.

Henry Ford built his first automobile, which he called a quadricycle, at his home in Detroit in 1896. His first company called Detroit Automobile Company, founded in 1899 but failed soon. On June 16, 1903, the Ford Motor Company was incorporated. During its early years, the company produced a range of vehicles designated, chronologically, from the Ford Model A (1903) to the Model K and Model S of 1907. In 1908, Henry Ford introduced the Model T. By 1913, Ford introduced the world's first moving assembly line that year, which reduced chassis assembly time from 12 1⁄2 hours in October to 2 hours 40 minutes (and ultimately 1 hour 33 minutes), and boosted annual output to 202,667 units that year. By 1920, production exceeds one million a year. Turnover of workers was very high. In January 1914, Ford solved the problem by doubling pay to $5 a day, cutting shifts from nine hours to an eight-hour day. It increased sales: a line worker could buy a T with less than four months' pay, and instituting hiring practices that identified the best workers, including disabled people, considered unemployable by other firms. Employee turnover plunged, productivity soared, and with it, the cost per vehicle plummeted. Ford cut prices again and again and invented the system of franchised dealers who were loyal to his brand name. Wall Street had criticized Ford's generous labor practices when he began paying workers enough to buy the products they made.

date_range

Date

01/01/1939
person

Contributors

Hollem, Howard R., photographer
place

Location

Willow Run42.25726, -83.57438
Google Map of 42.2572607, -83.574382
create

Source

Library of Congress
copyright

Copyright info

No known restrictions on publication.

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