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I drink Hires root beer, delicious, sparkling, appetizing. [back]
Summary
File name: 10_03_000548b.Binder label: Beverages.Title: I drink Hires root beer, delicious, sparkling, appetizing. [back].Created/Published: N. Y. : Donaldson Brothers.Date issued: 1870 - 1900 (approximate).Physical description: 1 print : chromolithograph ; 12 x 8 cm..Genre: Advertising cards.Subject: Girls; Beverages.Notes: .Statement of responsibility: The Charles E. Hires Company.Collection: 19th Century American Trade Cards.Location: Print Department.Rights: No known restrictions.
Trade cards were an early form of collectible advertising. Popularized after the Civil War by businesses, they offer a colorful look at society in the 1880s-1890s when the advent of lithography made it possible to mass-produce card in color, leading to a golden age from 1876 to the 1900s. Trade cards had a picture on one side and a text ad on the other. In this collection there are beverage advertising cards, 1875-1890, from collections of Boston Public Library.
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