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History of American textiles - with kindred and auxiliary industries (illustrated) (1922) (14597049037)


History of American textiles - with kindred and auxiliary industries (illustrated) (1922) (14597049037)



Identifier: historyofamerica1922bost (find matches)
Title: History of American textiles : with kindred and auxiliary industries (illustrated)
Year: 1922 (1920s)
Subjects: Textile industry -- United States Textile fabrics -- United States
Publisher: Boston : Frank P. Bennett
Contributing Library: Claire T. Carney Library, University of Massachusetts Dartmouth
Digitizing Sponsor: Claire T. Carney Library, University of Massachusetts Dartmouth

Text Appearing Before Image:
s. How^ever,they had to be weaned away from the fetichof the European stamp and taught the truth,now^ conceded by authorities on both sidesof the Atlantic, that American made silksare the equal, and in some cases the supe-rior, of any woven in France. Thousands of dollars were spent in edu-cational propaganda to awaken w^omen tothe fact that silk of quality is neither an ex-travagance nor a luxury. Mallinson wastold that American women would never paythe price for such silks when they learned oftheir American origin. He went ahead andproved the contrary. The war intervened and the looms ofFrance were stilled, but instead of yieldingto the depressions of those black years,Mallinson redoubled the vigor of his mes-sage. The House of Mallinson was fullyprepared to replace the suddenly arrestedimportations from France. Their advertis-ing reached millions of ^vomen through thefashion magazines, household periodicals,newspapers and other advertising mediums. 290 HISTORY OF AMERICAN TEXTILES.
Text Appearing After Image:
H. R. MALLINSON 291 HISTORY OF AMERICAN TEXTILES. It has applied the suggestive title Pussy Wil-low to a certain silk and made it as wellknown as the little, velvety harbinger ofspring whose feel it so well expresses inits silky way. In like manner it is makingthe names of the other Mallinson Silks famil-iar to the discriminating taste of a newlyeducated public. The feminine part of thatpublic have come to understand that it costsjust as much to fashion a gown from acheap silk as it does from one of guaranteedquality; that authentic anticipation of styles,genuine artistic merit, novelty in weave andtexture, the unusual in design and in colorharmonies—all these are alone the character-istics of trademarked silks, particularly thebeautiful Mallinson fabrics. Originality in motif combined with ex-quisite color tones, the best of color print-ing, and a certain news value, have at-tracted the eyes of women all over the worldto the printed Pussy Willows and Indestruc-tible Voiles. No desi





Claire T. Carney Library, University of Massachusetts Dartmouth

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