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Go ahead on SYNTHETIC RUBBER... the (Japanese) might take Malaya some day -  6427c1e9ede039da643c558e2f94b7b4

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Go ahead on SYNTHETIC RUBBER... the (Japanese) might take Malaya some day - 6427c1e9ede039da643c558e2f94b7b4

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Summary

Black and white print advertisement for Chemigum synthetic rubber developed and manufactured by the Goodyear Tire & Rubber Company. The advertisement depicts a research chemist and Goodyear executive examining a test tube. A calendar dated "October 1924" is visible in the background. The accompanying text details the drive to develop an "all-American synthetic rubber" in response to Japan's expanding influence in East Asia and concerns about losing access to raw materials. The text goes on to allude to Japan's gradual conquest of Malaya in 1941-1942 and describes the importance of Chemigum to the ongoing war effort. Notably, a racist ethnic slur is used to refer to the Japanese in both the title and accompanying text.

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Date

1942
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Source

Science History Institute
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Public Domain

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1942 advertisements in the united states
1942 advertisements in the united states