Canada's butter opportunity
Poster shows four plates of butter, representing the amount of butter Canada sold to Great Britain before the war, the shortage of butter in Britain due to the war, and how much butter Canada has sold twelve years ago and the amount sold two years ago. Text below: Canada must do better than this. "Keep Britain's Butter Plate Full."
Canada Royalty Free Stock Photo
During the First World War, Canadian war posters were using bold and short text copy, often along with simple, descriptive images to convey their messages. Heavily word based, they featured sentimental reminders of the need to support "the boys" at the front, viciously drawn attacks on "the Hun" (Germans). WWI period imagery often requires decoding in order to be understood by today's reader. During the Second World War, more picturesque "Buy Victory Bonds!", or "Don't Spread war- rumours" to avoid becoming "one of Hitler's Little Helpers" messages were everywhere. Canada created posters aimed at convincing citizens to join the military or help out on the home front.