Boys to the farm -- bring your chums and do your bit -- S.O.S. / E. Henderson.
Poster shows man in Sons of the Soil uniform blowing a bugle to summon men to the Sons of the Soil corps. In the background, men in the S.O.S. uniform head for the fields. Text indicates that the bugler is wearing the official Sons of the Soil uniform, authorized by the Canada Food Board and manufactured by Montreal Shirt & Overall Co., Ltd.
Canada Royalty Free Stock Photo
During the First World War, Canadian war posters were using bold and short text copy, often along with simple, descriptive images to convey their messages. Heavily word based, they featured sentimental reminders of the need to support "the boys" at the front, viciously drawn attacks on "the Hun" (Germans). WWI period imagery often requires decoding in order to be understood by today's reader. During the Second World War, more picturesque "Buy Victory Bonds!", or "Don't Spread war- rumours" to avoid becoming "one of Hitler's Little Helpers" messages were everywhere. Canada created posters aimed at convincing citizens to join the military or help out on the home front.